Over the holiday season, consumers frantically contemplate what to buy their friends, family, and relatives. Everything on the internet is at their fingertips. The internet was a great way during the 2007 season because of various reasons such as no shipping charges, no traffic to deal with, or waiting in long lines at a store.This may have hurt some retailers, but it was definitely beneficial for the consumers. Internet retailers made a point to get the customer on the web. They sent emails to current customers, plastered advertisements everywhere, and even on the airplanes.
Most everybody travels during the holiday season. Just imagine sitting on a plane. You haven't had time to think about presents yet, after all you just started your vacation! The solution sits right in front of you. Sky Mall!
What is Sky Mall? It is a catalogue for the internet containing all different types of products. From the coolest gadget, to the swimming pool you may put in your backyard. Sky Mall has anything and everything. It's internet shopping on paper. You can even take it home! This really helped the stress of the consumers.
It's amazing how companies actually prefer you to shop online. Even Target provides a monitor inside their stores so that you can order from online. After a long day of searching the web, other companies offer superb specials that you can't get from the store itself. For example, Papa John's offers free cheesesticks with the purchase of a large pizza, but ONLY if you order online.
Obviously, online shopping has benefitted the consumers this past holiday season. It is becoming more popular with every target market.
References:
http://www.skymall.com/
http://www.papajohns.com/
Krystal & Elizabeth
No comments:
Post a Comment