DKNY- Visual Merchandising!

After all the talk and discussion about Visual merchandising in class, it made me think of all the things I saw in New York City. DKNY was one of my favorite visits because the layout of the store was very eye catching and unique. The atmosphere was very modern and comfortable. There were bright colors everywhere- And I LOVED IT! Both the store manager and visual managers introduced us to DKNY, and told us a little bit about Donna Karan. I learned a lot form the young visual manager. I love visual merchandising because you can be so creative. Its kind of like interior design, but you are trying to sell a story. When the customer travels through the store they are going to take on a certain feeling or mood. This is all done through the visuals of the store (color, light, sound, smell, ect.).
DKNY changes the layout of their store four times a year. This is done with a crew of men in the middle of the night. The young visual manager said it can sometimes be very hectic because there are so many people moving around. This season DKNY painted bicycles bright orange and placed them in the store and around the city during the New York Fashion Week to create some buzz. It was to go with the theme of "Explore Your City" yet some people complained that it was like Ghost Bikes (a memorial for people who have died from riding a bike in the city) and DKNY had to take them down. The intention of the bikes were suppose to be a good thing. And it thought it was a great idea. It's form of advertise was creative- just look up DKNY.com.
In the store, everything looked perfect. It was very awe-inspiring. I wish I had a picture of the inside of the store! DKNY also used window displays with large block letters spelling out "DKNY."


Elizabeth :)