Video Games!!!!

I strongly believe that the video gaming industry is helping retail stores such as Wal-mart, Target, Best Buy, Kmart, Circuit City, and Toys ‘R’ Us because it is such a popular item. According to Teenage Research Unlimited of Northbrook, Illinois, teens do not admit to playing with toys. Although this might be difficult to imagine, it is very true. One fact that amazes me is that 44 percent of video games is targeted toward children under the ages of 12 (Fetto, 2002). Also studies show families with children 6-17 years old will spend 75% more on toys and games. This is huge, and this means Americans will spend an estimated $25.7 billion on toys and games (Fetto 2002).

This is very important for retailers to understand that their customers will spend more on video games than ever before. After all, teenage boys are not the only ones who will play video games. There are games for people of all ages, and some games can be very family friendly and educational. Retailers who follow the trends of the young tweens and teenage generation will do very well. Also the Wii has been seen in nursing homes, and help patients in hospitals heal from some muscular or movement problems.

In conclusion, the world is becoming more innovated than ever before. Technology is the key to retailing in the future and one perfect place to start is the video gaming industry. Please tell me what you thing, and how many video games you own? Are you willing to spend 75% on the latest and coolest video game? Or do you like to wait and buy it used from other online sources? Retailers might also have a great deal.

Elizabeth :)